Start adding your text, making it into 3D layers by checking the “3D” box on each text layer. To create the final clip in this tutorial, I used New York City Subway Train Arriving by Shutterstock contributor Duncan Frazier: Go to File > Import > File and input your footage of choice. As with our previous video tutorials, all of the tools and effects used here come standard with After Effects. We’ll also touch on another powerful effect called Shatter. Think “soft”, “faded” or “blurry” effects over your images.Have you ever wanted to put text into your video and make it look like it really lives in the scene? No, this isn’t another 3D Camera Tracking Tutorial - this time, you’ll learn how to add shadows to your text, making it appear as if it’s really in the shot. If you can blur the shadow into the background, it will make your text pop just enough to really catch the eye (without being overbearing). Your drop shadow or glow effect should “lift” the design… it shouldn’t become the design. Apply a light color for a glow effect, against a dark background.Here are two simple rules to help you keep your drop shadow text effects in check: Overshadowing is one of the most common mistakes people make. Let’s say it together: Not all type needs a text effect. If all we see is a drop shadow, then you need to rein it in a little.Īnd please, for the love of all things typography, only use text effects on type that you want to highlight. One of the biggest dangers with text effects is to over-do them. Please include attribution to with this graphic. Here’s an example of cringe-worthy color contrast: Your text effect should also contrast with the background. So, over and above thinking about brand colors, you need to think about which ones are the most important.Ĭontrast can be achieved with light and dark, color, shape, texture, size… and of course text effects.Įnsure that your type color contrasts with the effect you use (shadow or glow). Text effects are no different and require you to decide who’s boss! It tells your design “who’s boss!”īy that, we mean it tells us where we want someone to focus when they look at an image. When it comes to design, contrast is pretty important. Do’s and Don’ts for Creating Drop Shadow Text Effects that Don’t Suck 1 Do – Use Contrasting Colors Oh and there’s an Infographic and a super cool video if you prefer the visual way (scroll down). Let’s take a look at some Do’s and Don’ts for using text effects (in particular drop shadows and glow effects) in your designs. But unfortunately, many DIY designers missed the memo about how to use them correctly… to create text effects that don’t suck. There are so many DIY tools letting us drop shadows. This includes the clever use of light and dark, and text effects like drop shadows and glow.īut those same effects, rendered badly, can instantaneously make your design unpleasant to the eye, overbearing, or even worse… cheesy. When text effects are used well, they can draw people into your design, give it depth, and help to lift it. Let’s create text effects that don’t suck. Text effects like Drop Shadow can easily fall into the latter category when used badly. Are you sending your brand into the cringe-zone with bad drop shadows and text effects?ĭesign trends can be fickle – considered cool one year and cringe-worthy the next.
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